BBC

The BBC`s “soft boycott” of Israel


A guest post by Aron White

A few weeks ago, Jewish Chronicle editor Stephen Pollard drew attention to the BBC`s “soft boycott” of Israel. The term, coined by Mr Pollard, describes the tendency at the BBC to report on Israeli innovations and technological breakthroughs, without mentioning that they took place at Israeli institutions and companies.

Most recently, the BBC reported on a breakthrough in cancer treatment by the Weizmann Institute, but the Israeli origins of the research were significantly downplayed.

boycott

I wish to further analyse this “soft boycott”, and argue that it is actually multifaceted. There are times when the BBC completely ignores Israel`s connection to a newsworthy company, times when Israel`s connection is significantly downplayed, and times when Israel`s connection is specifically focussed on, in cases which fit a particular agenda and narrative of Israel, as a militaristic and pariah state.

There are times when brilliant Israeli companies are reported by the BBC, but their Israeli origins are completely ignored. ReWalk is a revolutionary technology designed by Dr Amit Goffer from Haifa`s Technion University, allowing people with spinal cord injuries to stand upright and walk again, using a sophisticated exo-skeleton. Claire Lomas, a paralysed woman from Leicester, made national headlines in 2012, when she used a ReWalk suit to walk the entire London Marathon, battling to complete the course in 16 days. In the BBC coverage both before and after her success, much focus was given to how the ReWalk system works, but no mention of ReWalk`s Israeli origins were made. In 2015, BBC reported on a British military veteran who is using the ReWalk system as part of a “Salford University pilot scheme”, without mentioning ReWalk`s Israeli origins, and an article this September about Mrs. Lomas completing the Great North Run, once again, does not mention Israel. The BBC is capable though of reporting the origins of products – a different but highly comparable BBC story opens with the line “A cutting edge exo-skeleton designed by a Brazilian neuroscientist…..” In the case of ReWalk, the Israeli origins of the company are completely ignored.

Then there are times when the BBC mentions the Israeli connection to a company, but downplays the connection, often in a contrived way. Over the past few years, the BBC has reported on the acquisition by Google of DeepMind, a “UK start up” Rangespan, another “UK start up” and then wrote a follow-up article about Deepmind, the “UK firm”. Yet such simplistic language is not sufficient when talking about Israeli companies. When Google bought Waze, an Israeli start-up in 2013, the BBC reported that they had bought “the Israel – based start-up”. In a more recent story about Waze, the BBC described the origins of the company with the following most wonderfully contrived sentence Waze began in Israel 10 years ago before launching in the UK in 2011.” It is well-known that start-ups “begin” the whole time – Apple “began” in America, Alibaba “began” in China, and on Dragon`s Den, investors consider whether to invest in  companies that also spontaneously “began”. In the case of Waze, Israel is mentioned, but in a way that falls short of saying the unutterable phrase “Israeli company” – mention Israel, but not too much.

Unless the story fits a particular narrative of Israel; then the BBC places Israel`s role front and centre. “Meet Cellebrite – Israel`s master phone cracker” announced a BBC headline this September. The article begins with the following line – “It`s an Israeli company that helps police forces gain access to data on the mobile phones of suspected criminals.” Suddenly the BBC are keen for people to know that the company is Israeli, because here the story features accompany that does something sinister and Mossad – like. This militaristic theme is also front and center of the BBC`s  recent article in October entitled “How Israel builds its hi-tech start-ups.” The article focuses almost exclusively on the role of the military in driving Israeli start-ups – this theme is so central that there are no photos actually featuring Israeli start-ups, but one that features former Iranian President Mahmoud Ahmadinejad, and the claim that Israeli cyber-ops were involved in attacking Iran`s nuclear program. For the BBC, Israel is sometimes a start-up nation, as long as the story can mention the military in the same sentence.

In the end, the BBC`s coverage of Israeli start-ups is merely a reflection of how the BBC views Israel in general – as a nation defined exclusively by its conflict with the Palestinians and the Arab world, suffused with a militaristic culture, that flits on the edge of being a pariah state. Nowhere is this one-dimensional view of the country clearer than in the BBC`s own country profile of Israel ; that article features the word “Gaza” eight times, “Arab” ten times, and “Palestine or Palestinian” fourteen times, and does not mention the name of a single Israeli Prime Minister, Nobel prize winner or cultural figure, past or present, and  it includes barely anything except a (one –sided) history of the Israeli-Arab conflict. This is the essential, simplistic  view of Israel that the BBC propagates – so stories about Israeli innovations, which imply that Israel is a normal country, with a national life, society, culture and economy unrelated to the conflict, are de-Israelised to not harm the narrative.

Israel is a multi-faceted country, that amongst other aspects, has a thriving scientific and technological community creating solutions to some of the greatest global challenges, and bettering the lives of millions of the people around the world. The BBC should cease in its soft boycott of Israel, and allow readers the facts to see the multiple sides of Israel, rather than hide away any “redeeming features” of the country. In the name of journalistic standards, the BBC should allow the facts about Israel to create the narrative, rather than the reverse.

8 replies »

  1. I noticed that right away,lots of publicity about laser prostate treatment without mentioning its inventors,imagine if originated in Cuba,they’d be telling everyone

  2. BBC Radio 4, 4 January, 18:00 headline: Israeli soldier convicted of killing “an unarmed Palestinian.” No, he was an armed attacker who had been disarmed and was then shot. Not very subtle, are they?

  3. The inventions should all have their connections to Israel made clear in their names e.g. IsraWalk then they wouldn’t need the BBC or anyone else for publicity. Then just sit back and watch the BDS hypocrites wrestle with their consciences!!!!

  4. There are plenty of BBC stories online referring to some or other “Israeli company” or “Israeli startup”. And in a couple of specific cases (which Pollard dishonestly chooses to focus on) so what if it says a company “began in Israel” before going global (which in comparison to Apple or Alibaba means mutliplying its turnover and customer base many times over)?

    “The BBC should … allow readers the facts to see the multiple sides of Israel, rather than hide away any “redeeming features” of the country”
    – That really is rich, coming from someone as biased as Pollard.

    And re. Waze:
    http://www.bbc.com/news/technology-22864712
    “Israel-based start-up”

    http://www.bbc.com/news/business-24067745
    “Israeli company Waze”

    Hardly a “(soft) boycott”, is it?
    Pull the other one, Pollard!